Advertising & Sponsorship Opportunities

Advertising-and-Sponsorship-Opportunities

The Ultimate Guide to the South

Our driving force is to be the “Ultimate Guide to the South.”  So we’re constantly seeking out original, entertaining, and engaging content of all types that helps our fast-growing audience discover things that help them live their best lives here in the South.

We publish content in six primary categories:

Content is developed by a growing network of contributors all over the South, and published from our HQ in Franklin, TN just outside of Nashville.

Audience Overview

It’s early in the revival of the Y’all media brand, whose prior life was as a printed magazine.  Building on the base of social media and email connections remaining from the old printed magazine days, we breathed new life into Y’all as a digital lifestyle publication.

At this fast-growing early stage, trying to keep audience data up-to-date here on this page would be impractical.  But we’re always happy to share it with you upon request; just hit us up at advertising@yall.com and we’ll send you the full media kit with the latest audience overview.

Here is an overview of our core audience target:

advertising an sponsorship audience targetAdults 21-64 in 16 Southern States

Advertising and Sponsorship for Active FamiliesConcentrating on Couples and Active Southern Families Who Travel

Advertising and Sponsorship in the South

Advertising & Sponsorship Opportunities

This page contains an overview of various ways you can get involved as an advertiser and/or sponsor of Y’all.com.  We commonly customize these based on the unique needs and budget of each customer; our goal is to build long-term relationships with brands of all sizes.

We help build your business by connecting you with consumers who appreciate your Southern heritage, and desire to do business with brands like yours.

Our Unique Approach

Our unique approach to advertising partnerships on Y’all.com is based on the powerful combination of (1) content about you, (2) pushed to our audience via social media and email, and (3) display ads that make a specific offer of engagement once consumers have encountered the content and become aware of you.

We have found this approach generates and average of 6-8x greater total engagement than old-school programmatic buying.

In short, we create a friendly, trusted context for consumers — a place where they are accustomed to discovering new trends, news, travel ideas, restaurant recommendations, tips for living their best lives — and immerse your brand in that same context, so consumers feel comfortable engaging your brand here.

Site-Wide Sponsorships

Designed for larger brands with a broad interest in creating top-of-mind awareness among consumers throughout the Southeastern US, these are our most saturating sponsorship opportunities.  They provide extensive reach across the entire site.

Title Sponsorship

This option places your brand on literally every page view of the site, every email newsletter, and incorporates our social media platforms for optimum exposure to the Y’all.com audience.

It includes:

  • Hyperlinked logo incorporated into site header with sponsor acknowledgement
    • Extended also to email newsletter
  • Native content appearing on a weekly basis
  • Two weekly social posts — your native content + sponsor acknowledgement
  • Premium ad position on weekly email newsletter
  • Premium advertising on website (Min 50,000 Imp/Mo)
  • Additional ROS advertising on website (Min 25,000 Imp/Mo)

$3,000/mo
6/12-Mo Agreement Requested

Site-Wide Advertising Only

Sometimes brands just want to make Y’all.com part of a larger digital display ad campaign.  No problem.  We offer two different options:

Premium Advertising

Only our best positions, for maximizing CTR.  $20 CPM net.  Minimums apply.

ROS Advertising

Broader distribution of ad positions, for the most cost-effective reach.  $12 CPM net.  Minimums apply.

Discounts are available based on length of agreement and other factors.

Section-Specific Sponsorships

Designed for small and medium brands who wish to more carefully target advertising based on specific interests that match their own core customer.  We’ve created section-specific opportunities around 6 key content categories:

Within each of these sections, there are unique opportunities for brands to get involved from an advertising and sponsorship perspective:

Southern Food & Drink

Types of Content:

  • Recipes
  • Restaurants
  • Craft Beer
  • Artisan Spirits
  • Cocktails
  • Wine from a Southern Perspective

Section Sponsorship

Sponsorship of the Southern Food & Drink section includes:

  • Hyperlinked logo incorporated into site header with sponsor acknowledgement
    • Extended also to email newsletter
  • Native content appearing on a bi-weekly basis
  • Two bi-weekly social posts — your native content + sponsor acknowledgement
    • Weekly social post of your sponsored section landing page with sponsor acknowledgement
  • Featured ad position on weekly email newsletter
  • Premium advertising in sponsored section (Min 10,000 Imp/Mo)
  • Additional ROS advertising on website (Min 15,000 Imp/Mo)

$1,200/mo
6/12-Mo Agreement Requested

Featured Restaurant

Being a featured restaurant on Y’all.com includes:

  • Native content appearing on a monthly basis
  • Two monthly social posts — your native content + sponsor acknowledgement
  • Quarterly restaurant review
  • Listing on “Recommended Restaurants”
  • Featured listing in “City Guide” and “Trip Ideas” for your city
  • Display ads appearing on pages related to your city

$200/mo
6/12-Mo Agreement Requested

Official Product Status

Being an “official product of Y’all.com” includes:

  • “Official Partner” designation
    • Includes endorsement badge you can use on your site/social
  • Native content appearing on a monthly basis
  • Two monthly social posts — your native content + official product acknowledgement
  • Listing on “Official Partners”
  • ROS Advertising on website (Min 10,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested
Subject to Acceptance

Southern Home & Garden

Types of Content:

  • Architecture
  • Interior Design
  • Gardening
  • Entertaining
  • Weddings
  • Outdoor Entertaining

Section Sponsorship

Sponsorship of the Southern Home & Garden section includes:

  • Hyperlinked logo incorporated into site header with sponsor acknowledgement
    • Extended also to email newsletter
  • Native content appearing on a bi-weekly basis
  • Two bi-weekly social posts — your native content + sponsor acknowledgement
    • Weekly social post of your sponsored section landing page with sponsor acknowledgement
  • Featured ad position on weekly email newsletter
  • Premium advertising in sponsored section (Min 10,000 Imp/Mo)
  • Additional ROS advertising on website (Min 15,000 Imp/Mo)

$1,200/mo
6/12-Mo Agreement Requested

Featured Southern Expert

Being a featured Southern expert on Y’all.com includes:

  • Native content appearing on a twice-monthly basis (Min)
  • Two monthly social posts — your native content + sponsor acknowledgement
  • Listing on “Recommended Southern Experts”
  • ROS display advertising on website (Min 5,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested

Official Product Status

Being an “official product of Y’all.com” includes:

  • “Official Partner” designation
    • Includes endorsement badge you can use on your site/social
  • Native content appearing on a monthly basis
  • Two monthly social posts — your native content + official product acknowledgement
  • Listing on “Official Partners”
  • ROS Advertising on website (Min 10,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested
Subject to Acceptance

Southern Style & Fashion

Types of Content:

  • Fashion
  • Hair
  • Beauty
  • Healthy Living
  • Shopping
  • Gifts

Section Sponsorship

Sponsorship of the Southern Style & Fashion section includes:

  • Hyperlinked logo incorporated into site header with sponsor acknowledgement
    • Extended also to email newsletter
  • Native content appearing on a bi-weekly basis
  • Two bi-weekly social posts — your native content + sponsor acknowledgement
    • Weekly social post of your sponsored section landing page with sponsor acknowledgement
  • Featured ad position on weekly email newsletter
  • Premium advertising in sponsored section (Min 10,000 Imp/Mo)
  • Additional ROS advertising on website (Min 15,000 Imp/Mo)

$1,200/mo
6/12-Mo Agreement Requested

Featured Southern Expert

Being a featured Southern expert on Y’all.com includes:

  • Native content appearing on a twice-monthly basis (Min)
  • Two monthly social posts — your native content + sponsor acknowledgement
  • Listing on “Recommended Southern Experts”
  • ROS display advertising on website (Min 5,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested

Official Product Status

Being an “official product of Y’all.com” includes:

  • “Official Partner” designation
    • Includes endorsement badge you can use on your site/social
  • Native content appearing on a monthly basis
  • Two monthly social posts — your native content + official product acknowledgement
  • Listing on “Official Partners”
  • ROS Advertising on website (Min 10,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested
Subject to Acceptance

Southern Arts & Culture

Types of Content:

  • History
  • Art
  • Entertainment
  • Books, Music & Movies
  • Makers, Craftsmen & Artisans
  • Made in the South

Section Sponsorship

Sponsorship of the Southern Arts & Culture section includes:

  • Hyperlinked logo incorporated into site header with sponsor acknowledgement
    • Extended also to email newsletter
  • Native content appearing on a bi-weekly basis
  • Two bi-weekly social posts — your native content + sponsor acknowledgement
    • Weekly social post of your sponsored section landing page with sponsor acknowledgement
  • Featured ad position on weekly email newsletter
  • Premium advertising in sponsored section (Min 10,000 Imp/Mo)
  • Additional ROS advertising on website (Min 15,000 Imp/Mo)

$1,200/mo
6/12-Mo Agreement Requested

Featured Southern Expert

Being a featured Southern expert on Y’all.com includes:

  • Native content appearing on a twice-monthly basis (Min)
  • Two monthly social posts — your native content + sponsor acknowledgement
  • Listing on “Recommended Southern Experts”
  • Listing on “Southern Gift Guide” (if applicable)
  • ROS display advertising on website (Min 5,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested

Official Product Status

Being an “official product of Y’all.com” includes:

  • “Official Partner” designation
    • Includes endorsement badge you can use on your site/social
  • Native content appearing on a monthly basis
  • Two monthly social posts — your native content + official product acknowledgement
  • Listing on “Official Partners”
  • Listing on “Southern Gift Guide” (if applicable)
  • ROS Advertising on website (Min 10,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested
Subject to Acceptance

Southern Travel

Types of Content:

  • Days Trips From…
  • Weekend Getaways
  • City Guides
  • Couples
  • Families
  • Retirees

Section Sponsorship

Sponsorship of the Southern Travel section includes:

  • Hyperlinked logo incorporated into site header with sponsor acknowledgement
    • Extended also to email newsletter
  • Native content appearing on a bi-weekly basis
  • Two bi-weekly social posts — your native content + sponsor acknowledgement
    • Weekly social post of your sponsored section landing page with sponsor acknowledgement
  • Featured ad position on weekly email newsletter
  • Premium advertising in sponsored section (Min 10,000 Imp/Mo)
  • Additional ROS advertising on website (Min 15,000 Imp/Mo)

$1,200/mo
6/12-Mo Agreement Requested

Featured Resort/Attraction

Being a featured Southern Resort/Attraction on Y’all.com includes:

  • Native content appearing on a twice-monthly basis (Min)
  • Two monthly social posts — your native content + sponsor acknowledgement
  • Quarterly review
  • Listing on “Travel Directory”
  • ROS display advertising on website (Min 5,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested

Featured City Destination

Being a Featured Southern Destination includes:

  • “Official Partner” designation
    • Includes endorsement badge you can use on your site/social
  • Native content appearing on a weekly basis
  • Weekly social posts — your native content + official product acknowledgement
  • Listing on “Official Partners”
  • Listing on “Southern Travel Directory”
  • ROS Advertising on website (Min 10,000 Imp/Mo)
  • “Explore” emails targeted to matching demo in your 5 top feeder markets (5,000/Mo)
  • Monthly “Featured Travel Destination” in email newsletter

$1,200/mo
6/12-Mo Agreement Requested
Subject to Acceptance

Southern Events

Types of Content:

  • Arts & Culture
  • Kids & Family
  • Sporting Events
  • Music & Entertainment
  • Festivals
  • Outdoors & Recreation

Section Sponsorship

Sponsorship of the Southern Events section includes:

  • Hyperlinked logo incorporated into site header with sponsor acknowledgement
    • Extended also to email newsletter
  • Native content appearing on a bi-weekly basis
  • Two bi-weekly social posts — your native content + sponsor acknowledgement
    • Weekly social post of your sponsored section landing page with sponsor acknowledgement
  • Featured ad position on weekly email newsletter
  • Premium advertising in sponsored section (Min 10,000 Imp/Mo)
  • Additional ROS advertising on website (Min 15,000 Imp/Mo)

$1,200/mo
6/12-Mo Agreement Requested

Featured Event Venue

Being a featured Southern Resort/Attraction on Y’all.com includes:

  • Navigable Landing Page detailing your venue and aggregating your event listings
  • Native content appearing on a monthly basis
  • Two monthly social posts — your native content + sponsor acknowledgement
  • Quarterly review
  • Listing on “Travel Directory”
  • ROS display advertising on website (Min 5,000 Imp/Mo)

$300/mo
6/12-Mo Agreement Requested

Featured Event Boost

Being a Featured Event includes:

  • “Official Partner” designation
    • Includes endorsement badge you can use on your site/social
  • Native content appearing for one week
  • Social post — your native content + official event website/landing page
  • Premium positioning on main events landing page
  • ROS Advertising on website (Min 5,000 Imp)
  • “Explore” emails targeted to matching demo in your top feeder market(s) (5,000/Mo)
  • 1x “Featured Event” in email newsletter

$500/event (1-week), $750/event (2-week)
Subject to Acceptance

We are Always Happy to Customize These Opportunities

It is very common for us to customize these opportunities based on the unique needs and budgets of our customers.  Our goal is to build long-term relationships.  We are always happy to engage any potential customer to explore ways to work together.  Just begin a dialogue with us at advertising@yall.com.

Thank you for your interest!